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Set the Right Tone With Your Corporate Gift Baskets

Posted by Dale on 3/31/2014 to General

Corporate gifts are a great way to thank clients and business collaborators, and can make a huge impact on how your company is perceived. The next time you need to select gifts that will be sent out with your company’s name on them, be sure to choose wisely. These presents are an important means of communicating with people who are important to your business, and can convey a great message if used wisely.   


Personalize Whenever Possible


Over the course of most business collaborations, the parties involved get to know one another as people. Take advantage of this knowledge by sending a personalized corporate gift. For example:


  • Is the client’s office full of movie buffs? Try sending a movie-themed basket.
  • Was this an unusually stressful project for your business collaborators? Give the team gifts full of spa accessories to help them relax after a hard day at the office.  


When you take the time to personalize your gifts, you can be sure that clients and business partners make great use of the baskets. You can also be sure that your gifts’ recipients will appreciate the amount of thought you put into it.


Reward Outstanding Individuals From Your Own Team


If you are the manager or business owner, you know that having the right employees can make or break your company. When you complete a large project, assess your team to see if any individuals really took the initiative and made significant contributions. Rewarding these employees with gifts will show them how much you appreciate their hard work.


Don’t Reinvent the Wheel


Sometimes going with a classic option is the best choice, and nothing says classic like a traditional basket of wine and cheese. There are also a lot of variations on this traditional corporate gift; these baskets are often available with red or white wines and a wide assortment of cheeses. For more festive occasions like a holiday or promotion, champagne and fruit baskets are a great way to share in the celebration with your clients or business associates.


The next time you are preparing to send out corporate gifts, take a little extra time to think through the possibilities. Sending thoughtful gifts to clients and business collaborators can help you show the people you work with that you appreciate their association with your company.  



Date: 4/16/2017
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